Celebrate World Fair Trade Day!


World Fair Trade Day, May 14, is a global celebration of fair trade bringing together thousands committed to building healthy and sustainable communities with small-scale producers worldwide. When you choose products from fair trade brands committed to working with small-scale farmers, you create positive change in the lives of farmers, farmworkers, producers and their families.

Create Positive Change with World Fair Trade Day this May.

As consumers, every purchase we make is a vote within the market place. These votes influence not only which products we see on shelves but also where those products come from and how they are made. Vote for positive change this May and every day by making a change to dedicated fair trade brands.

Dedicated fair trade brands, with your support, are making positive change in the way business is done around the world. This means that every step along their brands’ production lines reinforces fair trade relationships with small-scale farmers, farmworkers, and producers. Unlike exploitative global free trade, committed fair trade brands respect and contribute toward the wellbeing of the individuals, families and communities where trade is done; they show the same respect for farmers and producers that we expect to see in our own communities.

Small-scale, fair trade farmers and producers also create positive change by restoring and improving their natural environment, engaging in democratically run businesses and organizations, and more. So whether it’s your coffee or chocolate, t-shirts or socks, soaps and shampoos, or bananas and nuts, there’s a supply chain dedicated to positive change within the production of these every-day goods.

Cacao farmer, Equal Exchange fair trade partner

Find dedicated fair trade products on sale at a participating market near you this May.

Stores across the nation are creating positive change by celebrating World Fair Trade Day, showcasing dedicated fair trade brands, and providing in store education. Check out our Find a Store Near You page to learn which of your favorite stores are helping bring us more than just healthy food but a healthy global economy too.

Why choose dedicated fair trade?

Unlike mega, multi-national companies who squeeze more for less out of our planet’s people, land and resources, World Fair Trade Day partner brands directly engage in:

  • Long-term direct trading relationships
  • Prompt payment of fair prices
  • No child, forced or otherwise exploited labor
  • Workplace non-discrimination, gender equity and freedom of association
  • Democratic & Transparent Organizations
  • Investment in community development projects
  • Environmental sustainability
  • Traceability and transparency
  • Safe working conditions and reasonable work hours
Learn more about other fair trade organizations that are committed to working towards a just economy on our Allied Organizations page and by clicking on World Fair Trade Day partner logos below.
Dr Bronner's
Theo Chocolate
Fair World Project Fair Trade Federation

Are you a retailer interested in participating in World Fair Trade Day? Click here to sign up!


‘Be an Agent for Change’
14 May 2016 

Fair Trade is an agent for change. It is a tangible solution to poverty eradication, a good tool for sustainable development, and most of all Fair Trade promotes social justice.

From 2015 until 2017, WFTO developed an overarching theme for World Fair Trade Day celebrations: ‘Be an Agent for Change’

Download theme rationale and ideas for WFTDay events and products.


Be is an invitation for participation in the day and not a strident demand for attention. It is not an instruction.

The dictionary defines an agent as a person or thing that takes an active role or produces a specified effect – the doer of an action.Agent can be an individual  – a consumer, a producer, a lobbyist, an event organiser.  An agent can also be a company, a retailer, a community, a town.  Importantly an agent can also be a product – a shawl or a bag of coffee for example – and this should be addressed in the communications as these ‘agents’ can play a critical role in raising awareness of the issues and providing a solution through the product itself.

Agent for and not of change. An important distinction – for means the agent can support change, and throughout their actions encourage change but they are not themselves the change.

Positive change in livelihoods of producers, in attitudes of consumers, in trade policies, in the approach of business and retailers.

About the World Fair Trade Day

The World Fair Trade Day, started since 2001 by WFTO members, is an initiative of WFTO that falls on the second Saturday of May of each year. It is an inclusive worldwide festival of events celebrating Fair Trade as a tangible contribution to the fight against poverty and exploitation, climate change and the economic crises that has the greatest impact on the world’s most vulnerable populations. Trade must benefit the most vulnerable and deliver sustainable livelihoods by developing opportunities for small and disadvantaged producers. Millions of producers and traders, businesses and policy-makers, supporting organizations and volunteers have contributed to the substantial growth of Fair Trade globally.

Support Fair Trade. Join the celebration. Organise a Fair Trade event in your community.

Download our event organising tools: