The Food and Drug Administration is announcing the establishment of a docket to receive information and comments on the use of the term “natural” in the labeling of human food products, including foods that are genetically engineered or contain ingredients produced through the use of genetic engineering.
Two of the questions they’re addressing require that we provide consumer research or other evidence to support our comments. That’s where you come in. Please would you help us out and answer these questions. After that – You are encouraged to go to the website listed at the end of this article and also comment on the official form.
[They] are interested in any data or other information to suggest that consumers associate, confuse, or compare the term “natural” with “organic” (the USDA Agricultural Marketing Service administers the National Organic Program, which enforces laws and regulations regarding certified organic foods). [They] are interested in data and other information about consumers’ understanding of foods labeled “natural” versus “organic.” Is the term “natural” on food labels perceived by consumers the same way as “organic?” Or is “natural” perceived by consumers to be “better” (or not as good as) “organic?”
Is the term “natural” on food labels perceived by consumers the same way as “healthy?” Or is “natural” perceived by consumers to be “better” (or not as good as) “healthy?” Do consumers view “natural” and “healthy” as synonymous terms? Please provide consumer research or other evidence to support your comment.
If this has piqued your interest, we encourage you to visit the FDA website and share your opinions on the rest of the survey with the FDA. Thank you for your help!
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